How we work
Four stages. One connected engagement.
Development and SEO run in the same roadmap, not in separate contracts. Here's how a Soron engagement runs from first conversation to sustained growth.
01 / Stage
Discovery
Understand the business, the audience, and the real search demand.
- →Goals, audience, and commercial constraints.
- →Competitor and search demand analysis.
- →Existing site or platform review, where relevant.
- →Definition of success — the metrics we'll hold ourselves to.
02 / Stage
Strategy
Turn discovery into a clear plan you can sign off on.
- →Sitemap and information architecture driven by search demand.
- →Technical scope, integrations, and architecture decisions.
- →SEO strategy across templates, taxonomy, and content.
- →Timeline, milestones, and cost — no surprises.
03 / Stage
Build & Optimise
Design, engineer, and SEO — decided together, not in sequence.
- →Custom design or template system, on brand.
- →Core Web Vitals-first engineering.
- →On-page SEO, schema, and internal linking shipped with the build.
- →Content briefs, and production where in scope.
04 / Stage
Launch & Grow
Ship, measure, iterate — growth is a habit, not a phase.
- →Launch, analytics, and tracking setup.
- →Post-launch optimisation and QA.
- →Optional care plan or SEO retainer.
- →Monthly reporting where growth work continues.
Want to see the process against your site?
A Website Growth Audit is the fastest way to see what stages one and two would surface.